Press Conference with easymeeting™ for Diesel and II
09/09/2010
On September 9th, in world premiere and through a press conference in video interactive communication, Diesel and Italia Independent launched the Blu Safado: the new jeans made by the collaboration between these two brands.
The event was successful and it was made possible for the direct participation of journalists and bloggers to ask their questions, comfortably from their desks, to Lapo Elkann (founder of Italia Independent) and Renzo Rosso (owner of Diesel), thanks to easymeeting™: the interactive video communication software. Furthermore, the live broadcast of the event was also streamed on italiaindependent.com, mybluezebra.com, blogosfere.it e frizzifrizzi.it.
"Lapo, as well as a friend, is an extraordinary person, a revolutionary with a fresh and innovative vision. I gladly put at his disposal the expertise of Diesel in order to create this unique product: we had a lot of fun realizing this jeans together" said Renzo Rosso.
"When we decided to make this jeans, the only person who came to my mind was Renzo Rosso because, besides being a great friend, is an entrepreneur who revolutionized the concept of denim and exported an Italian product in the world," said Lapo Elkann.
The event was managed by Mybluezebra, a company that plans and organizes high-tech communications events and services and was born from collaboration between LA Holding Srl and Feedback Italia S.p.A.
Feedback interactive systems Italia S.p.A.
Via J.F. Kennedy 10, 10024 Moncalieri (TO) Tel. +39 01119501111 fax +39 01119501199 infos@feedbackitalia.it
C.F. e P. IVA 07874060010 - Cap. Soc. 1.000.000,00 Euro i.v. Tribunale di Torino (num. iscr. 07874060010) R.E.A. TO928246
