19/06/2010

The event held on June 18th organized by Italia Independent, a fashion brand known for it's creativity and style which was founded by Lapo Elkann, was a great success! This event gave access for everyone to go into the original workshop of Via Pestolazzi in Milan. Thanks to the technology developed by Feedback Italia the event “Italia Independent presenta: La Casa di Lapo” was broadcasted on streaming video.

The event, particularly innovative for the high technology content, gave everyone the opportunity to go backstage, to see interviews and guests and the Lapo's cupboard, to enter into his game room, to watch a photo shoot and to see the Italia Independent's new collection directly from the computer.

Italia Independent states once more as a dynamic and innovative company being one of the first Italian firms to stream an event about four hours duration on 5 sites: vogue.it, lapoelkann.com, italiaindependent.com, independentideas.it, and feedbackitalia.it.

"Once again we tried to innovate by joining the activity of an Italian company, located in Turin, which owns one of the best technologies worldwide. It’s amazing to be one of the first Italian companies doing an event streamed on internet that will show us to a huge audience even outside our country. It's our deep desire to continue working with Feedback Italia; according to this we are already working together on the launch of a new project which will be announced very shortly” said Andrea Tessitore, CEO of Italia Independent.

"Working with such an innovative and advanced company is an important input for those who has technological innovation as their mission, like us. For this reason we enthusiastically took on the challenge of Italia Independent projecting the use of more advanced multimedia applications in the shape that suits them best: a young, dynamic and always looking for new opportunities one, in which confronts to the future" said Franco Fortis, CEO of Feedback Italia.

Italia Independent is a creative fashion brand that was born from the “urgency” to refresh the idea 'Made in Italy,' to give life to a "Made in Italy 2.0” and to do this the brand comes from the usual stereotypes and fits into a global world market that is ever changing.

Feedback Italia is a company specializing in designing and developing systems and services of high technological content to manage wide band and wireless interactive communication.

Read the article of "Chi è chi"
Read the article of "Sfilate.it" - 21st June 2010
Read the article of "Il sole 24 ore"
Read the article of "Sfilate.it" - 10th June 2010
Read the article of "Vogue"
Read the article of "La Stampa"