05/04/2011

The high interactivity of easymeting™ and the audio-visual quality of the Live Streaming provided both by Feedback Italia have created a perfect mix of technology that has made the success of the press conference for the launch of the innovative concept of Urban Style Area, designed by Lapo Elkann and his LA Holding.

Yesterday the creative workshops in Via Pestalozzi – Milan – became the main scene for the presentation of the new recovery plan of the ex Bugatti area in Campogalliano. Italia Indipendent, fashion house of Lapo Elkann, has chosen Stefim, Sound Identity, Changedesign and Giugiaro Architettura to support the project.

The technological and multimedia high-tech of MyBlueZebra, combined with the Feedback Italia’s infrastructural base, allowed the complete interaction among designers, speakers and journalists who were all able to talk directly with Lapo Elkann and Federica Sala. The use of all the varied technological platforms has guaranteed the communication both in situation of complete mobility and even with the best audio-visual quality simply using PCs, Macs and phones. The independence of the device has allowed to communicate the slogans and the musical skills of the partners through the sending of videos and all the other digital documents, in real time and supporting the high degree of interactivity during the entire event.

The live has been also broadcasted in streaming on the website: www.urbanstylearea.com.

Definitely an impressive launch that has guaranteed the media coverage of the presentation of such an innovative and technological project which is Urban Style Area, as well as the confirmation of a stable and continuous partnership between these two particular companies as MyBlueZebra and LA Holding.