The Videocontactcenter service gets different variations in terms of use and purpose, according to where it is implemented, and it’s used different companies.
In SMEs (small and middle enterprises) the service is used for the possibility to contact potential customers and for after-sale assistance, expanding:

• the customer satisfaction: the company availability to the dialogue shows, through the implementation of the complete service, its attention to customers and their needs;
• the advanced image of the company: a high technological and simple to use tool make the company well perceived both by customers and simple end users;
• the catchment area: from local to global without needing to install new offices or retail store to monitor the territory.
  

In Large enterprises the service is used for presales and customer care actions, to provide information and services to internal staff. Whereas to Banks, Insurances, and in general to companies in the tertiary sector the service makes possible the creation of a direct interpersonal relationship with customers without forgetting the fundamental safety requirements and encryption solutions that make the use safe.
More generally, in Public Institutions its use is instrumental to convey the information and services for the public (the well known dilemma of the accessibility of the Public Administration).
Videocontactcenter can also be applied in the services and luxury goods thanks to the possibility to satisfy the curiosity of users in real time through a direct, private, loyal and secure contact.