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Home > Media > News > 2013 > Bayer & easymeeting / tradition & innovation
Bayer & easymeeting: tradition & innovation


Bayer Healthcare celebrated its 150th Anniversary in a very spectacular way. With the help of easymeeting™, 9 Italian cities along with hundreds of doctors, experts and pharmaceutical representatives were able to actively partecipate to this great success.
The all day event “The tradition X innovation” took place between Milano – main site – and Rome, Turin, Padua, Rimini, Florence, Bari, Catania and Cagliari on Saturday, October the 5th.

During the program reports were exchanged with the discussions and workshops in each city exchanging the different points of view with the others using the real time interaction of the easymeeting software. The pharmaceutical company promoted the debate around two main topics: the atrial fibrillation stroke prevention and the treatment for venous thrombosis. This was the perfect occasion to launch Rivaroxaban, the new oral inhibitor, which is directed by the Xa factor and has been developed in Bayer laboratories.

The proceedings were opened by Prof. Giovanni Fenu, CDH Bayer HealthCare Pharmaceuticals, who welcomed the participants and invited Prof. Agnelli on mike. The debate was moderated by Science journalist Pengo and Prandoni. The other prominent speakers at the event were Pesavento, Vescovo and Bonnemeier.

Feedback Italia has taken care of all technical aspect of the event: technological infrastructure, the preliminary tests, presentations shared, local audio/video setups and global direction.
A great success for easymeeting, our videoconferencing software, and for the pharmaceutical company that believed both in our experience and in our innovations.

Best Wishes Bayer!



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